I read through this case study and it gave a number of great tips on how to reach out to a large target audience when releasing a short film online.
- For example the common mistake is to just send it out on YouTube at any given time yet these experts believed that the best site to use in order to gain the widest audience is Vimeo as it is full of short film enthusiasts.
- 12am is a suggested time to release the film as it gives the film an entire 24 hours to total up a wide range of views and comments.
- By posting on as many social media sites as possible using each of the crew members accounts the total number of views is increased to the maximum potential as it becomes available on all possible sites.
- Targeting key sites and influencers who have thousands of followers by emailing the site can even give your film the opportunity to be spread across their site and boost its audience width.
- Finally by constantly badgering away at this process there is high chance of gaining thousands of views
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